When I visited the Al Haramain booth at Cannes last October, a lot of exuberant bottles were being showcased, between sleek dark chic to baroque Middle Eastern style with gold and crystals included. But somehow, at one corner, a very simple brown bottle with no decoration and no pretense caught my attention. Even the name was simple: Oudh Patchouli. And it turns out that despite all the hype ...
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